The art of stock


While there are proven ways to shoot stock and subjects that are popular in the stock world, it’s up to you, the stock producer, to breathe new life into the stock world with your own unique touch.

Our responsibility as filmmakers is to make things that are fresh, unique and original.” Joel Silver

How to shoot successful, sellable stock video that is original, fresh, and full of your own “voice.”

Shooting stock is fun and a great opportunity to hone your skills as a shooter. While it gives you the opportunity to shoot things and subjects you’ve always wanted to shoot, many stock shooters struggle with finding a balance between being creative and shooting stock video that sells.

The good news is you don’t have to go one way or the other. These few tips will help you build a successful footage collection that satisfies you creatively and elevates the craft overall.

Take your camera everywhere

We’ve all been there: a beautiful shot is happening in front of you, but you don’t have your camera. So take your camera everywhere because you never know what kinds of opportunities for footage you will run into. That visit to Grandma’s house during the holidays may give you a chance to shoot some amazing clips of “a pair of wrinkled hands opening and reading a Christmas card.”

Shoot what you know. 

What do you enjoy shooting the most? A collection of footage that features a unique style, or clips of a niche subject untouched by other stock producers, will give you an advantage and diversify your collection.

Tell the same story, in your own way.

Should you shoot footage to fit within popular categories that sell? Of course. But that doesn’t mean you need to copy other stock producers’ style. Shoot the same subjects from your point of view, using your cinematic style and ideas, and success will be yours.